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Mack’s rise to prominence began when he played in the PGA TOUR’S Farmers Insurance Open at Torrey Pines in January as a sponsor exemption and continued at the Genesis Invitational, designated by Tiger Woods as the Charlie Sifford Memorial Exemption awarded annually to a top-tier minority player.
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Mack was seventh in the Lexus Cup standings before his convincing victory at the Mastercard APGA Tour Championship at TPC Sugarloaf in Lawrenceville, Ga., making five birdies on the back nine to capture the prestigious title and added $27,500 in total winnings between the $10,000 winners check and the $17,500 from the Lexus Cup Points bonus.īy winning the Lexus Cup, Mack earned a full scholarship to the Korn Ferry Tour Qualifying School at Orange County National Golf Center and Lodge in Winter Garden, Fla., as well as a complimentary Lexus for the next year. With the victory, he was awarded the $17,500 Lexus Cup Point Standings bonus.
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The deal with Rocket Mortgage adds to DeChambeau's list of endorsement deals, which also includes wearing the logo of Rochester-based OneStream Software LLC on one of his shirt sleeves.Fueled by a dominating performance in the Mastercard APGA Tour Championship presented by Lexus, Willie Mack III captured the 2021 APGA Tour Lexus Cup Points Race, his third win in the season-long race capping off a remarkable breakthrough season for the 32-year-old. I realized there was a lot of alignment between my work helping kids achieve their educational goals and what they do to educate Detroit's homeowners." "As the champion of the Rocket Mortgage Classic, I got a chance to go deep and learn about who they are as a company and what they stood for. "I am looking forward to working with, and learning from, Rocket Mortgage and Rocket Companies as one of my goals is to extend my impact on communities by creating sustainable, positive change among the younger generation," DeChambeau said in the release.
Open, and is so far leading this year's FedEx Cup standings on the tour.
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Professional sports accounted for about 30 percent of that overall spend, according to a Rocket spokesperson.ĭeChambeau, 27, last July won the Rocket Mortgage Classic PGA tournament at the Detroit Golf Club.ĭeChambeau has won two more tournaments since that time, including last year's U.S. The company reported spending just less than $1 billion on marketing efforts in 2020. "At Rocket Mortgage, whether it is hosting the first-ever basketball game on a live aircraft carrier or creating the largest game of Super Bowl Squares in history, we love being on a big stage and finding opportunities and partners to establish truly epic activations that demonstrate how both Rocket Companies and athletes impact the outcome."ĭetroit-based Rocket Mortgage, the nation's largest mortgage lender, also sponsors DeChambeau's fellow PGA Tour star Rickie Fowler. He is an innovator, changing the way people think about the great game of golf, just like we have shifted perceptions about how simple getting a mortgage can be with our digital solutions," Casey Hurbis, Rocket's chief marketing officer, said in the release. "Golf fans are glued to their screens every time Bryson takes the tee.
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Rocket Mortgage has signed a sponsorship deal with PGA Tour star Bryson DeChambeau, who last summer won the mortgage lender's eponymous tournament in Detroit.įinancial terms of the deal were not disclosed, but DeChambeau's driver - known for hitting some of the longest drives in the game - will bear a Rocket Mortgage-branded headcover, and the player will wear the brand's logo on the left sleeve of his shirt, according to a news release.
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